The Panther and the Legacy
To all you Cartier fans, this year has been pretty packed with the brand's superb line-up of events. From the millenial-targeted Panthère Studio in downtown New York to the 'Cartier in Motion' exhibit held at the Design Museum in west London last July. Yes, it's all been a crazy year for this extra-opulent brand staple in our fluorishing luxury trade, and yet what we love most about Cartier is its ability to stay focused on its imagery inspite of all the hustle and bustle created by modern communities. The iconic panther was a part of many videographic campaigns launched recently by the brand. It also serves as a motif for several stylistic creations from Cartier's newer collection of contemporary jewelry.
The elegantly scripted font of its logotype, all but finalizes the brand's retention focus in the minds of its consumer communities. Though we do love their branding, there's no doubt about that. Cartier's direction towards more modern trends of jewelry crafting has made many of its fans even more eager to see newer releases. The company's unveiling of several experiential events in 2017 definitely serves up this need, and addresses the much-required attention needs of younger, wealthy consumers.
To this day, Cartier remains to be one of the world's historically brilliant and fascinating companies to have even been involved in jewelry and horology. It's legacy lives on in the immortal eyes of the panther and the unmistakable spots on its back, both fierce and commanding in a kingdom of ever-evolving kings and queens.
The elegantly scripted font of its logotype, all but finalizes the brand's retention focus in the minds of its consumer communities. Though we do love their branding, there's no doubt about that. Cartier's direction towards more modern trends of jewelry crafting has made many of its fans even more eager to see newer releases. The company's unveiling of several experiential events in 2017 definitely serves up this need, and addresses the much-required attention needs of younger, wealthy consumers.
To this day, Cartier remains to be one of the world's historically brilliant and fascinating companies to have even been involved in jewelry and horology. It's legacy lives on in the immortal eyes of the panther and the unmistakable spots on its back, both fierce and commanding in a kingdom of ever-evolving kings and queens.
